Coway, known for air purifiers, has launched a new brand: BEREX. BEREX stands for ‘Bed & Relax’. With the brand, Coway plans to create a new market for sleep and wellness care.
BEREX: Bed & Relax
A good night’s sleep is not only achieved with an air purifier in the bedroom, Coway must have thought. The company is now taking even more steps towards a better and more comfortable night’s sleep with the introduction of BEREX. “Coway considers sleep and rest to be basic human needs that are just as important as water and breathing,” the company said in the announcement.
“Coway considers sleep and rest to be basic human needs just as important as water and breathing”
Coway plans to make BEREX a pioneer in the world of sleep and wellness.
Smart mattresses with new technology
Although only mattresses and massage chairs are available at first, BEREX will also make smart mattresses with the latest technologies and materials in the future, the company said.
“The BEREX brand embodies the essential benefits of the best night’s sleep. With this new launch, we hope to usher in a new era of home appliances for sleep and well-being,” said a Coway official.